I was commuting to work the other day when I observed a plumbing truck with the message, “We’re number one in the number two business”, in bold letters on its side. It made me chuckle and obviously it is something that stuck with me. The plumbing company had a story to tell and they were proud to let everybody know. It made me think about my own company’s story.
In my firm, Katchen Company, we pride ourselves on being a boutique real estate firm and make sure that message is transmitted through all our marketing efforts. It has been a good niche for us since we aren’t positioned to provide our services nationally and we certainly offer a wider variety of service than the smaller local firms. That’s our story and we’re sticking to it.
Regardless of the business you are in or the size of the business you operate there must be a consistent message that goes out to your customer base. Take some time and evaluate what’s your key services are and who your target audience is and than create a message that tells them concisely who you are or what you can do. It can be entertaining like the plumbing company or a little more serious like my real estate firm, but whatever the message be consistent through all your marketing efforts. It’s your message, stick to it.