I recently contracted to have the roofing on my home replaced and upon completion of the work climbed the ladder to access my roof and do a punch-list inspection with the contractor. As I was climbing up the ladder I mentioned to the contractor that when I was younger I worked for my brothers roofing company and had no fear of heights but as I’ve gotten older I’m finding myself to be more nervous when put into certain situations like standing on a pitched roof. His comment to me was that while working on a roof, being a little scared isn’t all that bad.
The roofer’s comment got me to thinking about how it could be used in the context of other businesses. I concluded that in today’s economic environment a business owner must learn how to operate a little out of their comfort zone. When doing so, it would definitely be advantageous to be a little scared so that caution was taken while entering into unfamiliar business areas. The most reasonable approach for a business owner would be to enlist the aid of a consultant to help with the transition.